wings, I don't care about winning or not. I've never been one to compete against others. It's just not something I find enjoyable.
However I personally think the competition could make others who do put value in stuff like this could feel ostracized/excluded. In a site like this, I would think that is the last thing you would want, but hey, what the hell do I know. Maybe the new site members enjoy that, maybe new people to the lifestyle enjoy feeling less than welcomed.